Bancassurance has risen, in a relatively short time, to become a powerful force in European financial services. Its growth over the last 15 years has been driven by the need to cut costs, increase efficiencies and develop synergies in the banking and insurance industries. And by the recognition that consumers' financial needs are changing and they themselves are becoming increasingly sophisticated in their approach.

Co-operation, Consolidation and Convergence
At a structural level, the nature of the relationship between banks and insurers is also evolving into a new, more symbiotic state. The old, hard-edged distinctions between banking and insurance products are eroding, ushering in a new era of co-operation, consolidation and convergence in the market.

Yet all is not plain sailing for the established banks and insurance companies. They have plans to maintain their market position by capitalising on the market opportunities offered by bancassurance. But fleet-footed new market entrants are complicating the picture, moving in on what they, rightly, perceive as a profitable new area of financial services provision. Operating without the legacy of outdated business models, these new competitors are exploiting their business strategies and technological expertise to carve out market share in European bancassurance.

Why you need this report
Bancassurance in Europe: Consolidation and Competition is the definitive analytical report on the huge and fast-growing European bancassurance sector. It has been written with the needs of senior decision-makers and strategists in mind.
Use it to:
Gain fresh insights into the intricacies of bancassurance
Discover how bancassurance is changing at the pan-European level
Formulate strategy: should you merge, acquire, launch a new product or go for a joint venture?
Understand the impact of bancassurance on the life insurance and pensions sector
Assess the opportunities for growth in the European marketplace
Review the operational, marketing and distribution strategies of the leading bancassurance players
Enhance your knowledge of new distribution channels including the internet
Learn from the US experience in bancassurance
Look into the future of bancassurance with ten-year forecasts
A Comprehensive Management Briefing
Bancassurance in Europe: Consolidation and Competition is essential reading for executives and analysts alike. Written and researched by an acknowledged industry expert, the report:
Offers an inside perspective on the trends and developments shaping European bancassurance
Balances breadth and depth, giving the most comprehensive and detailed picture of the sector yet published
Outlines the political, economic and business background underlying the growth of bancassurance
Compares the growth of bancassurance in Europe with developments in the USA
Provides you with up-to-date analysis and statistics at a national and pan-European level
Reveals how the leading bancassurance companies are tackling the challenges through in-depth case studies
Maps out the proliferating product innovations from traditional and new players
Analyses the diverging distribution channels: from bank branch networks to call centres, websites and supermarkets
Forecasts bancassurance market developments for the next ten years

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