Through a series of mergers, takeovers and joint ventures between banks and insurance companies, the past 20 years have seen the growth of bancassurance to become an increasingly dominant force in key financial services sectors across the globe: a trend that is set to continue.

The opportunities for the industry to target new customer segments and develop new products are currently immense. Emerging markets, changing employment patterns, growing disposable incomes and longer retirement periods mean that consumers have increasingly complex insurance and financial requirements.

Bancassurance in the 21st Century provides you with a detailed global overview of the bancassurance market and presents you with opportunities to maximize revenues from this growing sector.
Presents a detailed overview of the current developments in the bancassurance industry from a global perspective.
Examines the market environment, regulations, products, distribution and company activities in four regional financial services markets: Europe, Asia, Middle East and Africa and the Americas and looks at the activities, opportunities and future challenges each of these markets present in order to help you grow your business successfully in these regions.
Explains how the diversification and innovation in distribution channels is a key component of the value chain and why improving effectiveness in branch networks is an important strategy for integrating and distributing life and investment products.
Insightful studies into the opportunities and challenges facing players in China's booming insurance market, tensions surrounding cross-border consolidation in Italy and the opportunities surrounding prospective social security reforms in the US.
Provides you with examples of how the leading bancassurance companies are tackling the challenges such as how Aviva generates business via partnerships with Spanish savings banks and ING targeting growth in South Korea through the development of financial solutions and new sales channels.
Explains how the diversification and innovation in distribution channels is a key component of the value chain. It shows you how to implement strategies in order to improve effectiveness in branch networks and increase sales from life and investment products.
Analyses the competitive environment and consolidation and looks at the techniques you need to adopt in order to re-focus strategies and operations to succeed in each region.

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