Once you have decided to make your dream purchase of diamond earrings it can be a difficult decision to decide on the right pair for you. Like everything, diamond earrings have fashions too and this can be an important factor to consider when buying for a loved one.

At the moment bling is in, the bigger the better! Jenifer Lopez favours the larged hoop style which can look both elegant and sexy on most women. While in high fashion at the moment, this is a look that is here to stay, and will never date.

Chandelier Diamond Earrings are the new black when it comes to diamond earrings fashion, and you just have to open a magazine to see celebrities sporting their favourite accessory. Nicole Kidman, Halle Berry, Kate Beckinsdale and Cameron Diaz are just a few of the famous faces that are wearing this new look. The diamond chandelier style earrings really do speak for themselves. They are truly magnificent and will set any women's heart on fire! They are the perfect accessory to any outfit, and will completely transform what you are wearing into total Hollywood glamour. This fashion originates from the art deco period of the 1920's and if you are looking for a truly unique pair of diamond earrings then an antique pair of art deco diamond chandeliers are the pair for you. Don't worry if your budget won't stretch that far though, as there are amazing reproductions available today at extremely reasonable prices. For that special occasion these are the earrings for you!

For everlasting elegance and timeless beauty the only style to wear are Diamond Stud Earrings. For a lady that is classic and sophisticated, diamond studs are the choice for you. This style is incredibly versatile as it translates from day to night beautifully and is always elegant. If you are unsure on the right pair then this is a choice that can't go wrong. A pair of diamond stud earrings are every woman's dream and once put in, they are almost never taken out. When choosing the diamonds for your stud earrings consider the colour carefully as it is important for the earrings to match completely. This is where the advice of a reputable jeweller will ensure that your diamonds are perfectly matched.

Also popular at the moment are the contemporary and modern style of diamond earrings such as the Rene Makintosh style. Sleek, minimal and unique, these are a guaranteed talking point and are a perfect present for someone who loves individuality and originality.

And let's not forget the men! With David Beckham leading the way, fashion diamond earrings are most certainly non gender specific and are often seen on men more than women these days! Worn in the right way, earrings can lend a man a sense of mystery and can be sexy and alluring. So girls… for the man in your life, a pair of carat earrings can be that unique gift.

Another factor that must be considered is what colour gold to choose to enhance your diamonds.

White gold is certainly the winning colour at the moment, but with the influence of pop icons such as Madonna and Puff Diddy, gold, gold, and more gold is hip and trendy now. Whatever you choose the secret to true style is don't mix! Look at the rest of the jewellery the person you are buying for is wearing and make sure your diamond earrings are the same colour gold.

It is really worth it to invest some time and research into the right pair for you, either classic earrings or fashion diamond earrings…after all diamonds are forever!