These are the two most important elements in search engine optimization today. Content and quality links are the most difficult aspects of present day SEO. I guess that is why the major search engines have adopted these two elements of SEO as a must for top ranking. They are right of course. Content is what the search engines crave and quality one way inbound links is what makes a site an authority site for a particular keyword.

CONTENT;

Providing quality content at your website is not an easy task. It involves research, coming up with good ideas always, visiting forums and discussion groups to know what the latest trend is and so on.
There are so many ways to come up with great ideas to write on. Some of these are;

1. Visit discussion forums and learn what problems people are seeking solutions for.
2. Browse other relevant sites and see what other webmasters are doing. This could give you creative sparks.
3. Subscribe to quality newsletter that give the latest trends, tools and resources in your line of business.

How to create content for the search engines..

The easiest way to creating content for your site is through publishing other people's
Articles. You can setup your site to receive and automatically publish articles after reviewing them. The trick here is to go for very good, useful and quality articles. Once your site becomes known for quality articles, visitors will keep coming back for more.
However, the downside is that a visitor reading a good article would want to click to the author's site. Another disadvantage is that most times articles are not written for good search engine optimization. Important SEO techniques like keyword
Density, keywords in headings etc may not be taken into consideration by the author

Another way to easily create content is to hire a ghost writer. You pay a certain amount to have somebody write articles for you. You can find good writers at elance.com

Using a blog to create content.

One way to continuously provide content for your site is by using a blog. In your blog you can link to the rest of your site. The blog could be part of your site. For example, http://www.ebizstartups.com/my-business-tips.html. That is the URL of my blog. I have links to the main site from my blog this ensures that the search engines visit my blog and the main site quite often because the blog is updated often with content and if you have a new product you want to introduce at your site, start from your blog and link to the product page.
Updating your blog frequently with new content ensures the search engines visit often. Once the frequent updating trend is set you will find that the search engine spiders will visit even when you stopped updating for a while.

ONE WAY INBOUND LINKS.

How do you get these one way inbound links? This is the million dollar question. For an in depth strategy for acquiring these type of link go my site at http://www.ebizstartups.com and download a free PDF version of the report. If you can generate these type of link you are on your way to the top of the major search engines. But wait a minute. Is it just to generate links to your site? If it is just that, it's easy. Write articles and submit to article submission sites. At the bottom of your article or your resource box you are allowed to put in a link to your site using the URL of your site. But what good will that do you . It will bring you traffic okay. But that is as long as you keep writing those articles . Once you stop the traffic stops. However, the links you acquire through articles using your site's URL may only increase your site's link popularity but not link reputation. While link popularity is the amount of links that point to your site link reputation is the amount of links that point to your site with your keywords in the anchor text. Search engines use this anchor text link carrying keyword to judge your link reputation and determine whether your site is an authority site for that keyword. Understand all that? No ? okay let's look at it in another way. If all the links pointing to your site have the text a s the URL of your site. Unless somebody searches using the exact URL of you site your site will never be found. And people do not conduct searches using URL like www.ebizstartups.com but if the other site pointing their links to your site with the link text having for example "link popularity" then you are on your way to the top for that keyword .