Content A new wave of content is now streaming into web sites and that is parsed data from RSS feeds directly into a database and using that content as pages in your own site. As many SEO's will testify that fresh new content on a web site is a crucial factor in gaining rank and appearing well in serps.

To have new content on a regular basis requires a bit of work and dedication to the site in question. Many webmasters have used RSS feeds on a portion of their sites to give the search spiders something new to look at. However, in nearly all cases this is a dynamic feed of a few articles with a bit of teaser text and a link to the site which contains the main body of the article. Well not anymore!

There is script, an add on developed for the Mambo / Joomla Content Management System. An example of a Joomla CMS site is www.ketec.net The script takes the RSS feed and parses the article directly into the articles database for the site. The site manager can then take a look at what has been parsed in and decide whether or not to publish it. This script gives a whole new meaning to the expression "the webmaster never sleeps".

The implications of a script such as this is enormous especially for SEO's, hundreds of new articles on you site every week from just a few clicks. Sites will be larger and if search engines are ranking sites higher for quantity, well sites using this system could rocket up the search engine rankings.

It also has implications for the author of the RSS feed, many of these feed are designed to take a visitor from the site they were visiting on to the site publishing the feed. This will be one to watch for the future because web sites using this technology will grow to thousands of pages many of which will be duplicated on other sites.

Search engines like Google impose a penalty on sites which have 80% duplicated content, however, this is the only drawback to the system that I can see. Web masters will have to weigh the benefits of a large site compared to drop in serps because of penalties. But I am sure SEO's and programmers will find a way around this, probably by combining multiple articles together, or have a separate script to add content to the content already parsed.

In conclusion, Content Manage Systems are a wonderful concept, RSS is an amazing technology for distributing content and news and now we see both combined to make an "automatic" web site, which will grow without any human intervention.