Gold is in the list, or more specifically, in the mailing list,
as many Internet marketers proclaim. Truly, having a sizable
mailing list would only mean good things for your online
business. You'd have a pool of actual people whom you could
court to give your products or services a try, and this would
give you a sustainable flow of income for a good number of years
to come.

If they get to read your messages, that is.

The number one problem that confronts Internet marketers when it
comes to following up on captured leads in this day and age is
the fact that most emails that are sent out by autoresponders
end up being filtered as spam. Hence, they never arrive at the
targeted recipient's inbox. Also, some subscribers have actually
figured out this marketing ploy, as it is not really a novel
tactic and a lot of online businessmen have abused this channel
throughout the years by sending useless emails that can only be
considered as spam.

If the subscribers don't get to receive the emails, they won't
get to be exposed to your business message. Hence, the essence
of keeping a mailing list would be lost. This is a very real
concern that should not be neglected, as it does strike a dagger
at the very heart of our marketing plans.

Enter RSS, or Real Simple Syndication, or Rich Site Summary,
depending on your preference. To best describe RSS, we could
define it as an email plus and plus. It serves all the purposes
of email correspondence, and it boasts of entirely new features
to boot! Let's take a look at some of the things that make RSS
special.

RSS feeds are delivered straight to your recipient's desktop.
There is no danger of your message being filtered out as spam.
The recipient must opt to subscribe to your RSS feeds, of
course, but this is no different from the system employed for
emails, right?

RSS is easy to master. All you need is an RSS feed generator,
and all your recipients need is an RSS feed reader. They'd be
prompted to download one for free.

RSS feeds can be generated from blogs, and if utilized
correctly, can provide one or more websites with regularly
updated content, which would most certainly win the favor of the
search engine spiders.

RSS feeds can be broadcasted to several websites who also have
the option of subscribing to the same, and this would mean more
exposure for your business message.

RSS can work the other way, and you could gather new content for
your website or websites from RSS feeds generated by others.

With all that's working for RSS, it's easy to understand why
this medium is slowly becoming the industry standard for
conveying an enterprise's business message. But that's not
all... the future does look bright for RSS!

Microsoft has realized the growing significance of RSS in the
World Wide Web, and the billion dollar empire has promised to
integrate an RSS reader for its future versions of Internet
Explorer. This would guarantee that a vast majority of online
users would have access to RSS straight from the box.

Additionally, the growing preference for RSS has been
acknowledged by two giant search engines, as Yahoo and MSN are
now enabling their users to link up with RSS feeds from their
generators and their blogs. But the biggest news of all is that
Google, the biggest search engine conglomerate of them all, is
now beginning to incorporate RSS, as can be evidenced by new
Google AdSense advertising methods.

Though the future looks very bright for RSS, it is making a
profound impact in the Internet marketing landscape as of late.
This only proves that even if RSS is considered as the wave of
tomorrow, that tomorrow is beginning right now.